While many have tried – with various degrees of success – to comply with in Pandora’s footsteps, taking lessons from its advertising book and cashing in on the craze for jewelry brands, the truth is that Pandora’s product was nothing new. Jewellery manufacturers are training their sights on skilled trade consumers on the lookout for premium-quality jewelry items in traditional and trendy designs. These exquisite creations are on display at Jewellery & Gem WORLD Hong Kong . Until each of those elements are resolved, the short to medium-term future prosperity of the pure diamond industry will stay challenged.
The first signs of discounting at the retail level would point out that this is underway. There is an argument to be made that lab-created diamonds are creating incremental demand, which paradoxically, has been the holy grail for the pure trade for therefore long. So, I don’t agree with those that claim …